Mahima Mahajan is best known for elegant, fashionable and functional ethnic-wear. Blending Indian fashion with Western silhouettes, the eponymous designer’s work finds a global appeal. From formal whimsical route for fancy affairs to swaggeringly exuberant styles, her collections are all about aesthetic encapsulated precisely. Mahima’s approach of harmonizing the contemporary with the Indian tradition, makes her work unique in appeal and rich in grace.
The essence of Mahima Mahajan lies in reinforcing the charisma of the modern woman and allowing her to express herself in a way that transcends contemporary design ideology. She designs phenomenal occasional outfits like lehenga style sarees, bridal lehenga, Indian bridesmaid dresses, desi dresses to attend a wedding and other eclectic fusion of contemporary ethnic wear.
Mahima Mahajan’s collections are refreshing, with a modern, edgy take on ethnic-wear. Her desi dresses find a global appeal as she harmonises the trendy with the tradition. The seamless creations have been adorned by the likes of Esha Gupta, Jacqueline Fernandez, Kajal Aggarwal, Kiara Advani, Kriti Sanon, Pooja Hegde, Raashi Khanna, Shruti Haasan and likes. Her work is featured regularly in fashion magazines, including Vogue, Harper’s Bazaar, Cosmopolitan, Femina and Filmfare, to name a few.